Audience feedback

To create the best film possible we have had people who are experienced in Media studies and have done the exact same stuff as we have to do now come in to the college to look at how we were doing and tell us what we could to to improve what we have got so far. When we had them in we had just finished editing together some of the footage that we had been out to get so this would give them a just of our plan of action and how we are going to tackle the video.

When we first showed them what we had gotten together for the beginning sequence of the clip they seemed pleased with how well we had planned everything and that we kind of had an idea of what we were going to do. Instead of listing all of the good points and bad points we have got the pair to create a table which shows all of the good points and bad points of what we had already done and what we were planning to do.

From doing this I have been able to learn a lot from the ex-pupils from our school. They have given us an insight on what people in the future will be looking for and how we can adapt in these early stages. By getting this audience feedback we have taken it in with great pleasure and made a few changes to the narrative piece behind the music video. For example we will have only used one camera for the shots of our artist as we do not want different lighting approaches in the video. We will also be looking at, when in different stages of the music video making the actors look more as if he is from this sort of genre with the clothing and the props.

Tei Daratsa - Lost my way (lyrics)

Remember when we used to speak

It’s been long since we did

And it’s cold without you here

So come back to me

I said I’ll treat you right

I’ll be here with open arms tonight

And I’ll show you the light

And I’ll hold you tight

I don’t think I can make it past tomorrow

Without you beside me

I’m all alone

On my own

The wind blows so slow

Now you’ve gone away

Can’t find a way back home

And I’ve lost my way

Mmm oh

I must have been out of my mind

To think that you were mine

Cos’ you were one of a kind

But your heart I cannot find

And I said I’ll treat you right

I’ll be here with open arms tonight

To show you the light

And I’ll hold you tight

I don’t think I can make it past tomorrow without you beside me

I’m all alone on my own

The wind blows so slow

Now you’ve gone away

Can’t find a way back home

And I’ve lost my way

Oh

Mmm oh

I’ve lost my way

I’ve lost my way

In the lyrics you can tell a lot from the song and what its meant to portray, we have tried to convey the ideas of the song through our music video in many different ways. The song seems to be as if he has lost a girl in his wrong doing and now he wants here back. In the music videos narrative section we have tried to make the actor in the music video look as if he is a very upset young boy. We try to make the actor look as if he had been left by having him make facial expressions that will have people giving him sympathy.

We have also tried to make it look as if he is very uncaring over his appearance by having him just wake up, shove his clothes on and then go out in the morning without showering or getting ready. When the song starts to pick up we will have the narrative flashing back to times when the couple were together and they were happy. This will be one the penultimate clip as it will be the one that lets people know that he is actually missing the girl and that they used to have good times together as. In the beginning of the music video we just get to see an angry man with no purpose, this will hopefully make people want to know why hes angry and carry on watching and then when the centre of the song hits we will havr the flashbacks. 

I believe that by doing this we have been able to realise that we will need to link the narrative a bit more to the lyrics of the video so that it all fits together well.  By doing so we will be able to grap peoples attention and therefore keep them interested in the music video from the beginning. By doing this whilst were in the midst of  starting our editing it will help us to look at getting more footage that relates to the lyrics.

Questionnaire

We have created a questionnaire to find out what people think about Music Videos. In the questionnaire we have a wide variety of questions that will find out a lot of different things to do with music videos, by doing this we will be able to find out what different people think about different music videos and how they find there music videos.

Some of the interesting results of which we found were to do with the questionnaire was that every single person that we asked likes to watch the music video of the song they're listening to. This shows us the importance of a music video and that we will need to make it go with the song as it is important to do so. The next part of the questionnaire that we found to be interesting was where we asked the question 'Do you enjoy Music videos with special effects?' We found that the majority of our voters said no, this was intriguing to us as we would have thought in this modern day and age most people like seeing special effects incorporated into the videos to add more effect to the emotions they are trying to convey. After we got our results from our questionnaire we asked some of the people we handed them out too why they didn't like special effects and most of the people said that it was because they can relate to the videos more if they are done just with the camera and editing. This will be good for our video because it will also be done like this.

Another piece of information that we picked up from these questionnaires is that people like serious videos a lot more than funny videos, I can only imagine this is because funny videos can become a bit cringey if you can not relate whereas a serious video is usually made to be easily related too. Our video is going to be made to look quite serious as he has just gone through quite a serious break-up this will hopefully be made to look easily related too.

The final part of the questionnaire that we found very interesting was to do with what happens within the music video, we asked whether people enjoy music videos that have more of the band, the concept or the narrrative or all three. The most of the votes with all three of the options, this will be purely because a lot of people like to see the band and what the song is all about.

By doing this I have been able to find a lot of things out about the audiences that we were targetting, after looking through all of there answers we will be looking to cater for all of the majority voters. We have already been doing a lot of the stuf of which they asked for so there wont be much of a change happenning but we will be able to please more people after doing this questionnaire.

Audience Research

Music Video Storyboard

 To get a grips of what our music video so going to look like we created a storyboard which gives an idea of what we think our music video we go like. Ofcourse we will have cuts back to the artist singing his songs but they have not been included in this as we were focusing mianly on the story in the background.

Here in this first shot we have Tei, the artist sat down in a chair in a sort of studio singing his song and playing the guitar. This is to introduce you to the artist and the way in which the music video is going to go.

 The second shot is going to be a close up of the guitar. This is mainly to go along with the conventions of the genre in which he is under. After looking through a lot of the different videos from this genre we realised that the guitar is introduced a lot and therefore went with the same idea.

As you can see there is a name on the guitar, this was already written upon Tei's guitar so we went along with it. By having a close up of this we would have given off a sort of mystery, this would hopefully make the viewer want to carry on watching.

  In the third shot we are going to have our actor in bed, rolling around as if he was trying to cuddle his girlfriend. Suddenly he realises that there is nobody to cuddle and then he falls off of the bed.

We have inserted this clip into the music video as we think that we would be able to get a lot of good angles in the clip and would also be able to link it to the lyrics as she has left him and he wants her to come back. The shots which we could include are things such as a Crane shot and maybe a tilt shot tilting from the end of the bed to the head

 In the fourth shot that I have drawn up it is an image of the actor after he has fallen off of the bed. It will be from the side of the actor so that  you can see what he is doing. As you can see from the shot he will be looking up towards the image as if he wants her back and holding his arm out. This will indicate to the audience that tis is what the story is about.

The shot will be a short one and will then move on to a shot that is from the actors view.

This is the shot of which I have just mentioned in the one before. In shot 5 we will have the actors perspective on the image, you will be able to see the picture of him and his ex-girlfriend? (Maybe!).
We will also encorporate his hand into the shot as if he is reaching out to her to get her back.

All of these shots will be filmed in my house as there is a bedroom that facilitates this well. All we will need to do is get a camera and make an image of the actor and the girl together.

After we have surpassed the first scene we will be heading out into the street to make the more technical shots. We will be having our actor walk along the busy streets very slowly so it makes it look like he is in a weird world. Once we have increased the speed it would look like everything is surreal.

He would also be holding a cup of coffee in his hand and hopefully made to look like a rugged, this would add to the effect

In this shot we are trying to add to the oddness of the music video by making it seem like the actor sees his ex's name on the head of a shop.


By editing the name of this shop we would be able to add different effects and make it look surreal. We believe that this would be a good effect.

In this shot we will have a close-up of the actors shocked face, this will add to the effect of the video and by having a very bold expression on the actors face it could maker the audience feel for him and therefore want to see how he gets on in the rest of the music video, hopefully keeping there attention.

We will also rather the actor to have a stuble on his face, this will make him look as if he is 'lost' or out of the bubble of life and not caring anymore.

In this shot close to the end of the scene we have another close-up of the actors face, in this one he would have his eyes closed as if he is in awe. This would add to the oddness of the music video.

We believe that this shot would be a short clip as it would quickly cut back to the name ofthe shop.

I also have to add how we would like the actor to have tussled look hair, this would make him look like he doesnt care about the world anymore.

In the final shot in this clip we would see a longer shot of the actor and the name of the shop in the background, the shop name would change back to its original name which isn't the name of his ex-love robyn. This would make the audience feel bad for him as you can clearly tell that he misses her.







From doing this storyboard I have been able to find out how the music video would be structured and how I think it will go. By looking at how we have planned it I believe that it's a good idea and we will be persuing this. There will also be more of the video which we will add on another blogpost in the same way of which we have here.

Textual Analysis of Ed Sheerans poster

In our course we have also got to create a poster which advertises the artist or their most recent accomplishments such as a song or an album. To try and find out how to create our poster we have taken an example off of Ed Sheerans site which goes with the sort of genre we are looking at. 

I am going to analyse this poster to the conventions of this genre as I believe it will help me understand how to create a poster which appeals to the audience and how it will help make ours appealling to the audience aswell.

The first thing of which I'm going to talk about in this poster is the use of the main image in the centre of the poster, by having the artist looking at the ground it gives them a sort of mysterious feel. In a lot of posters I have seen within this genre the artist look away from the camera, this could be a convention of the genre as people like Newton Faulkner and Jason Mraz also look away from the camera.  I believe that on our poster that we create we will also have our artist looking away from the camera to give him a mysterious look, and also holding a guitar. This also seems to be part of the conventions of a poster in this genre as a lot of the musicians like to introduce there guitar to a lot of the images that they have of themselves.

The next part of the poster of which im going to talk about is the way they have tried to make the poster look very scruffy but still smart at the same time. The first thing of which they have done to portray this look is through messing up Ed Sheerans hair, by having it messy it makes him look as if he is very careless over his appearance. This seems to be a convention of the posters, artists within this genre all seem to have this sort of careless attitude towards appearance such as Newton faulkner with his long ginger dreadlocks. If he wanted to look smart then he would have a slick, clean-cut haircut. They also seem to wear baggy clothes which also gives me a sense of carelessness. By looking at this poster and how they have tried to make the artist look as scruffy as possible with a clean background I believe that they have influenced me into dressing our artist in baggy clothes. I also believe that they have juxtaposed Ed Sheeran next to his background, by making the background seem so professional and him seem so scruffy.

The last part of the poster of which I'm going to analyse is the font, as you can see they have made it so that it also isn't very formal. This is clearly a big part of this sort of genre as it seems to crop up everywhere.

By doing this I have learnt that when creating a poster for this type of genre we dont want to make it look very formal. Most of this genre abides by the conventions of which I have come across. When creating our poster I belive that we should carry on with the conventions of the genre by having a simple look to the poster with a scruffy image of our artist.

Textual Analysis of a CD cover - Christian Falk - People Say

Part of our task this year is to create a CD design for our chosen artist which relates to the genre that he is under. Due to Tei Daratsa being a Faulk/Rock sort of singer we will be creating a CD cover within this genre.

On the right, we have chosen an artist that is also under this genre, Christian Falk. After this I am going to be analysing it to try and get a grip of the conventions of this type of CD case.

On the CD to the right they have used a very messy font, this would be to agree with the conventions. One of the conventions of which we found with this genre was that they like to keep things different, but as the same time simple. I think that they have achieved this with the font and size of the text. By using large font size they have taken up a lot of space on the CD and given the artists name off well, they have also gone with the conventions of this genre by trying tp be different and having the artists name chopped up onto two different lines, this applies to the conventions as most other artists would not approve of there name being split up, they would like it all upon one line and have it standing out.

Another different part of the CD cover which applies to the conventions os the background colour. By having a simple, light colour they have straight away applied it to the conventions of there genre. In the conventions of this genre, we have stated that the artists are always based in green environemtns like the woods, tress, and grass in the background. By having a light green background colour they have been able to give off that they are straight away going to have these types of songs on there. They have also made this background colour look like it is very uneven, once again inconsistent, going with the genres conventions. Everything within this CD cover has its own way of relating to the song, this is what we are going to have to do when we create our own CD.

In the bottom right hand corner there is a very unusual design which doesnt seem to have any relation to the album, this is a very simple design. This would also link to the conventions of the genre, as a lot of different parts of this genre are to do with simplicity. Artists from this genre like the only attributes to be there voice and the guitar. Therefore having an album cover as simple as this relates to it aswell.

From doing this I have been able to get an idea of what our album could look like. Once I looked through all of the components of this CD I realised that a lot of it is just simple. This made me very intrigued as to what all of the other artists in this genre would have their CD's designed as, so once I started looking through there was a very long pattern, a lof of simple images with guitars.

Institutional research

Saddle Creek records is a record label that introduces a lot of 'indie' and folk/rock artists into popular parts of the country, they base themselves in the UK and help newer artists become more well known, because our artist Tei Daratsa is a very new artist at the young age of 14 we believe that he would suit this record label and they could introduce him into the more well-known scene. 


My text in the ‘real world’ wouldn't exist on music channels on TV. The channels that most well-known songs are shown on are VIVA, 4Music, T4, MTV, Freshly Squeezed and E4. I think that it will not be shown on these channels as it isn't a song or video that I think I would see in the charts so it wouldn't be shown on chart shows on these channels.


The song is not mainstream, it is a new song that could be re released with a new video. I think that the music video will benefited the music industry as it gives the audience a chance to see a brand new artist, this could become a hit with the types of audience that are into this music as younger artists are seen as potential. 


The opportunities to have my music video shown online and other places other than TV are greatly increases in the modern day with more and more technology. Being able to have music videos shown online means that it is passed around more easily and shown world wide not just in the UK. Due to the increasing rise in social media, once a video becomes virally popular they are seen on a much larger scale than they used to, this is great for a new artist like Tei as it can lead to a lot of success for artists as seen in cases for Justin Bieber, Conor Maynard and many other artists.

Textual Analysis - Dream Catch Me - Newton Faulkner

In the music video of Dream Catch Me by Newton Faulkner he sets the music video in a dark room. The first thing you see is a close up of his face, this allows us to see the artist and who he is. This doesn't really allow us to see what he looks like or how he is to be portrayed throughout the video but it does allow us to see his facial expression. He looks as if he is a bit upset or maybe angry. From the pace of the cutting it seems as if he is upset.

In the second screenshot of which I have taken you see a medium shot of the artist, this shot introduces you to the artist and the background so it sort of sets the scene and the mood. As you can see in the background there are lots of doors and windows, this could be to symbolise him being in a dream world, this would go with the song title. It could also represent him wanting to escape this place of which he is in, whether its a place or a mood. You can see that he is a folk/rock artist due to the way in which he dresses (Ruffle coat, baggy jeans) and through the style in which he likes to show through his haircut and the different type of guitar playing.

In this third shot the sort of 'Damsel in distress' is shown. The damsel in distress is the girl of whom the main charater is looking for or missing. She is portrayed in a picture frame, this gives us the feeling that the singer misses the girl in the picture, he is also in the background in the shot, this makes it look as if he is chasing the women and wants her back to him. It also links back to the entire dreamy setting with the photoframes floating throughot the room.

In the fourth shot it gives another look at the style of which the artist likes to portray, he is wearing a pair of worn out all-stars, with the laces being done with a baggy loop hanging down. This will give off the impression of that he is a sort of indie artist. You can also see on the floor more images of a girl that is of a younger age, this could represent his love for this girl that was gone when they met at a younger age. This could mean that she has either left him or maybe died. This would explain the images of the girl being at a younger age. The final thing of which i can talk about in this shot is the carpet, it looks like a worn out carpet. This could slook as if it was representing his mood, being  worn out or almost 'done'.

 

In this image it shows the women of which he seems to be looking for, she is put infront of lights in the background. This would be to show her importance to the artist. She is also put into very glamerous and sheek clothing, this would also make her seem like an important part of the music video. She is seen with her eyes closed aswell, this could be to add to the representation of her sleeping and being in the dream aswell.

This shot gives off the dreaming aspect even more and shows off the dream aspect. All of the picture frames that  are in the shot seem to be losing pictures of the girl. This could represent him losing her for good. He is sat directly in the centre of the shot as it is zooming out from him, this could be the women leaving him behind. In the background of the shot the dark clouds are embracing the artist as if his time is getting worse and worse.

In this final shot the women is at a long shot, looking over her shoulder back at the camera. Im guessing that the camera is to symbolise the artist and she is looking back at us. She is made look like an important part of the shot by being in the centre and have a long dress which makes her look important aswell. The frames are also following her away, this represents her taking all of her things away  and leaving him all alone.

From doing this I have learnt a lot about the structure of a music video, with the introduction of the artist being throughout the introduction. After this the background story starts to kick in. We believe that this music video is structured well and we would go with this sort of video aswell. We have a difference to this as we will be using a different actor in our film than our artist.

Tei Daratsa playing his songs

After we had decided to go with our local artist, Tei Daratsa we thought it would be a good idea to take a look at his work, this is why we have created a video of him singing his own song and another song which is a cover of Ed Sheerans 'Give Me Love' song. We thought this would be a good idea as it would give us an idea of what the song goes like and how we could start planning the music video to the song.

From this piece of work I have learnt that he is a very confident performer. It also gave us a bold idea of what the videos going to look like. Now we have found out a few of the lyrics we can start planning props to use and think of clips which we can create when in the making of the music video. 

History and Development

In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and others to promote sales of their song "The Little Lost Child" Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illistrated song, the first step toward music video. This was the beginning of the musi video history.

In 1902 the phonoscene era began- The phonoscene was a forerunner of sound film. It combined a chronophone sound recording with a chronograph film shot with actors lip-synching to the sound recording. The recording and film were synchronized by a mechanism patented by Leon Gaumont in 1902. The first phonoscènes were presented by Gaumont in 1902 in France. This allowed artists to now lipsink to a song and then show there songs.

In 1926, with the arrival of "talkies" many musical short films were produced. A talkie was a short film which had music over the top, this is where the start of Music videos began. It meant that people could start to make things that relate to the song and play them at the same time.

One of the first people who created a music video was Bessie Smith, she was a very soulful  singer. This was created in 1929 so the lipsinking had not come into this section of the music video yet. In the video it contains the singer herself, this is also because the use of actors and actresses in music videos had not been thought of yet. Simply because it was new to the face of the planet.

Another form of early music video is called a promotional video, this was created in the early 1940's it was called a visual jukebox. This would usually be a band on stage, many of these were made and usually for jazz music. Once these were up and going many different sections of film wanted to do it, such as comedians, torch singers and dancers.

In 1981, MTV went on air, this was the first ever channel which was based solely on music, hence the name Music Television.

This channel went on to revolutionize the music industry and became an influential source of pop culture and entertainment in the United States and other parts of the world, including Europe, Asia and Latin America, which all have MTV-branded channels. They all have there own different channels on which relate to the culture of the country.

In the early days of MTV it was used for basic videos of short music with background images. As people could see this had potential people started to invest money into it and then people started to make cutting-edge videos. In the 1980s, MTV was instrumental in promoting the careers of performers such as Madonna, Michael Jackson, Prince and Duran Duran, whose videos played in heavy rotation.

For the last two decades of the 20th century, the music industry rotated along the axis of MTV. The company represented a direct line into the hearts and minds of music consumers around the world, and their main form of expression was music video. This was when the music videos really became popular, and have ever since.

When MTV launched in August 1981 and blasted “Video Killed the Radio Star” through American households, it represented the ambitions of a company who wanted to significantly influence popular culture. It succeeded in a big way, earning millions of pounds. It remains a critical part of the music industry by leveraging music videos to help flesh out the image of acts as diverse as Michael Jackson and Green Day, Guns n’ Roses and 2Pac.

It was the digital revolution in the late 90s that really put the pressure on the entire music industry as it was. Music videos, which primarily served as an advertisement for record sales, feared losing their pillars of support as the big labels worried about declining CD sales as a result of availability of music online, for free.


Technological developmentsOver the past 5 or 6 years, it is fair to say that technology has increased greatly, this has had a massive effect on the music industry. I believe that the advance in technology has effected the music industry in a very positive way. It has allowed artist to increase the standard of not only the music itself but also the music video.

Not only has it allowed the standard to increase it also has made new places for artist to publish their music. For example, Youtube,
Youtube has become one of the biggest online sites for where people view music from.
Many artist are found on Youtube, for example, Conor Maynard has become a world wide star and it was all down to youtube.

Recordings of the song

Due to the bad quality of the footage in the videos of which we captured we created a voice recording which picked up his voice more than the guitar, we hit a snag when trying to do this as the voice recordings wouldnt transfer onto a blogger post. To do this we would have to create a background for the recording and put it into a video format this way we were able to change it into a youtube folder and put it onto this post. We did this to get a better insight into the song and so we can hear the lyris clearly. 




From listening to the audio clips we believe that the song thats created by Tei would be a better option, this is because of the lyrics that are included in the song. As you can hear, some of the lines of which he uses are to do with 'coming back to me' and as if its to do with a relationship, these types of music videos are always easier to make because of the conventions being the same for a lot of them. The other song which is a cover from Ed Sheeran was our other option when approaching Tei, we opted out of choosing this song due to the difficulty of creating a music video to it. Plus there have also been many different covers created, therefore by doing our music video to an original song there wont be a sense of competition as such.

Case Study - Tzvetan Todorov

Tzveran Todorov - Narrative Theory

- Tzvetan Todorov is a Franco-Bulgarian philosopher.

- He was born in 1939 

I did this as I thought that It would be good to find out the different types of media and the different ways in which theorists see it. By looking at how different people thought a media text should be shown I thought that we could mix them all in to create a better product.

Tzvetan Todorov created a theory called the narrative theory, he believed that a story should have a beginning being normal a disruption where all the action takes place and then an end where there is a new normality.

What are the key points of his ‘narrative theory’?

The way that stories and characters are seen in media texts

5 keys ideas…                                                                           

1.    Equilibrium – Normal life/balance

2.    Disruption – Normality is disrupted

3.    Realisation – Characters accept disruption

4.    Reparation – Fixing the disruption

5.    New equilibrium – balance, but different  

Example – Spiderman                           

1. Equilibrium - Normal student, geek, works hard to try and get the girl of his dreams. 

2. Disruption - He is bitten by a spider, gets many attributes a normal human wouldn't.Then he has to fight someone evil. 

3. Realisation - When he gets used to the fact that he is a human spider.

4. Reparation - Stops the evil person from killing everyone and becomes used to the fact hes going to be spiderman from now on.

5 - Carries on with normal life as Spiderman.                                

Why is this important in studying media?

This is important to my course as I can see whether there are many other music videos that have used this theory and see whether they have worked out well. I believe that more of the music videos that have a background story have this sort of narrative besides the ones that end on a sad note.

How can you apply his theory to your research/project?

I can apply this to my research by looking at some example of music videos with his theory and seeing if I want to make I similar one or not. Most of the music videos we looked at were very interesting and kept you intrigued all the way through, this is what we'd like to do to our audience.

I think that after looking at a lot of videos that have this sort of storyline we decided to use it. In our music video we are thinking about having a couple that are together a lot and have a lot of fun, this would be the equillibrium after this they would be taken away from each other, maybe due to a problem at home with there family, therefore being disrupted and then they will end up back together somehow and this would be the new equilibrium. This is clearly a very basic version of the music video but it does replicate his theory.

Audience Research

Below we have created a video of some of our Audience research, in this section we asked a group of people a range of questions which related to the genre of music video we are planning on doing. We asked these questions as we wanted to get a feel of what we should have in our music video. 

From this post I have learnt that we are going to have to look at how people have reacted to the questions and cater for them as this is what they expect to see in this sort of music video. For example for the question 'What settings would you expect to see?' We had many answers saying that they would expect to see a beach or a forest and remote locations. This has always been a thought running through my mind when looking to do the music video as their are many like it. Due to the amount of people saying this we believed that It would be a good idea and will probably go ahead with it. Another example of our findings is when we ask 'What would you expect to see in a music video for a Folk/Rock genre music video?' We had a lot of the same answers in this section aswell, most people said they would expect to see guitars. When we were looking through this genre of music video we also found that the guitar has a lot of screentime in comparison to other attributes. Therefore we will also focus a lot on the use of guitar throughout the song. The final example of which I am going to talk about is when we asked the question 'Do you prefer music videos with more of the artist or the background story?' When we asked this question we had a variety of answers but the most common was to have both of them equally focused upon, this keeps people more interested as they want to see what the story ends with but also like to see the artist sing.

Permissions

Due to copyright, to do the song we wanted for our music video we had to gain permission from the artist and record company to use the song. There were many ways in which we could have tried to contact the chosen artist and we tried all of them, as to this date none of the methods of communication had worked. After conferring with our media studies teacher he said that we are allowed to use the song as long as we made recognisable effort to get the permission. After showing them all of the different types of cummunication we tried to use they accepted that we had made an acceptable amount of effort.

 Below are the different methods of communication we used to try and gain permission. The first method we used was via facebook. By liking Newton Faulkners page we were allowed to message him privately.

Another method of which we tried to use was twitter, this method wouldn't let us message him privately as he did not follow us back. Instead, we would have to tweet him. This turned out to be a bit of a pain as you are only allowed to 'tweet' up to 140 characters so we had to cut it up into separate tweets. Unfortunately we didn't get a reply.

We also tried to get in touch with his record company to allow us permissions to use his song, after trying to find an e-mail address or just an FAQ of which we could get onto there was no way of getting into contact with them. The record company of which he is signed to at the moment is Sony BMX. This label deals with a lot of famous singers and performers so they must have a way of getting into contact with them. I have spent hours of my own time trying to get into contact with the lable but can not find any way besided calling them on the site.

After all of this, me and my partner decided to choose a song of which hasn't got any copyright by a local artist called Tei Daresta who is also under the same genre as Newton Faulkner. He seems to be a very friendly and flexible young man who will be keen for us to film him whenever in need.

Conventions of a Folk/Rock music video

The conventions of a Folk/Rock genre of a music video have a lot of the same thing in a lot of the time. There is always a lot of focus on the instrument and slow paced shots of the artist throughout the video. I would say that the main convention of this type of video would be that it is usually based on a story. There is always a background story in one of these songs, I think that this is because the song is so slow that there has to be something to concentrate on during the song. Its not fast paced enough to have fast cuts in it so it has to be something that you can have long lasting shots.

There are also other conventions of this genre of music video such as the way in which people dress, in the videos of which I have watched most of them have dressed in a very casual way, this is in comparison to genres such as techno as they are usually very smartly dressed with lots of sleek looking instruments. In the Folk/Rock genre they are mainly in baggy jeans and just a casual hoodie, this gives them a sort of laid back look which goes well with the music. If you have a slow paced song with acoustic guitars in it would be weird to see someone wearing a suit.

There are also conventions to do with the instuments used in a Folk/ Rock genre music video, there is usually a guitar shown in the music video as there are a lot of pieces of these types of songs which only have the guitar being played at parts. There are also a lot of other acoustic instruments used to create a form of sound which bound together to create the same type of tune throughout a song. These woulds usually consist of instruments such as the cello, the banjo, the ukulele and a piano.

 

By looking through all of the conventions of this genre I have learnt that we should include some of these instruments when filming to make it match the conventions of the genre.